Novartis: the novel and simple approach

We know that R&D process of Big Pharma is not efficient but there is a need to launch novel products on the market to increase or even just maintain profits. What to do? You probably will say that R&D process should be improved somehow… Well, there is an alternative: just press the authorities and government! It looks like this approach looks more reliable according to Novartis:

Frustrated by the process in the UK for approving and adopting the use of new medicines, Novartis has arranged a sort of showdown with a group of government officials, scientists and trustees from the National Health Service in which the drugmaker intends to offer a blunt statement – improve the process or investment, and jobs, will leave the country.

This approach is not innovative but can be very effective one! We will see: Big Pharma is really big and has the power to press…