Simulacrisation of Drug Development

From Wikipedia:

Simulacra and Simulation is most known for its discussion of symbols, signs, and how they relate to contemporaneity. Baudrillard claims that our current society has replaced all reality and meaning with symbols and signs, and that human experience is of a simulation of reality. Moreover, these simulacra are not merely mediations of reality, nor even deceptive mediations of reality; they are not based in a reality nor do they hide a reality, they simply hide that anything like reality that is irrelevant to our current understanding of our lives.

Did you catch the message? Once again: our current society has replaced all reality and meaning with symbols and signs, and that human experience is of a simulation of reality.

It is no need to be a philosophe and read anything more from Baudrillard to see how his definition of simulacra perfectly suits to modern drug development process. We see that a lot of resources are invested, huge amounts of data and scientific literature are being published, tons of patents are issued – but the productivity is dramatic decreases.  And all this nanotechnology, biotechnology, genomics, nanobiotechnology, bionanotechnology, personalized medicine etc – it is not the real development, it is the simulation of the development - they are just simply perfect designed simulacra to take our attention from the real problems based on real material, sensual and otherwise ontologically based issues.

Well, what can be on the opposite side of simulacra? Ontological drug development as a novel old field of research and creativity.