Who is Big Pharma? Let's take a look on list of top 10 pharma companies here. (For more information just click on the name of the companies)
| 1 | Pfizer | 6 | Roche |
| 2 | Novartis | 7 | |
| 3 | Sanofi | 8 | Johnson & Johnson |
| 4 | Merck | 9 | Abbott |
| 5 | GlaxoSmithKline | 10 | Lilly |
These companies are on the pharmaceutical Olympus this year but the market landscape is constantly changing. Who will occupy Olympus next year? Year 2020? 2050? Big Pharma is not Big Banks – “too big to fail” approach is not applicable for Big Pharma companies! Well, I hope I will be alive 2050 and check it out! But on other hand, is it so important who is in top 10? Can we state that there is any remarkable difference in macro-economic or b2c between these monsters? Does anybody have any particular preferences to products of any of these companies? Do you prefer any medicinal product just because it was manufactured by GSK or AZ? Therefore the term “Big Pharma” is so popular.
Who is on the other side? Little Pharma? Not-yet-Big Pharma? Big-but-not-too-big Pharma? Or very-soon-very-Big Pharma? There are different players with different strategies out there. And they are working hard to replace a looser from the Olympus...
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